Maverick Carter
Production
Atlanta, Georgia, USA
49 credits
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Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits.
While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted".
Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.
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Filmography
Producing
47 credits
Top Boy
Space Jam: A New Legacy
Greatness Code
Starting 5
Self Made: Inspired by the Life of Madam C.J. Walker
Turning the Tables with Robin Roberts
Hustle
The Crossover
House Party
Shut Up and Dribble
Becoming
What's My Name | Muhammad Ali
Fight Mom
Naomi Osaka
Tailwhip
Rez Ball
Shooting Stars
How Music Got Free
I Promise
Untold: The Murder of Air McNair
Uninterrupted's Top Class
Untold: Hope Solo vs. U.S. Soccer
Redefined: J.R. Smith
Golden: The Journey of USA's Elite Gymnasts
The Redeem Team
Student Athlete
Fat Joe Talks
Memes & Nightmares
More than a Game
Cleveland Hustles
Say Hey, Willie Mays!
Uninterrupted's Top Class Tennis
Weekend Warriors
Dreamland: The Burning of Black Wall Street
Fantasy Football
The Carter Effect
United We Stand: The Ali Summit
Untold: Sign Stealer
How Music Got Free
89 Blocks
Clemente
Black Ice
Who Is Stan Smith?
Addicted to Winning
All You Hear Is Noise
Fate of a Sport
Mfinda: Spirits of the Congo
Acting
4 credits
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