Dieux du Stade – Making of Calendar 2010
Movie
2018-07-13
2h 0m
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Status
Released
Released
2018-07-13
Runtime
2h 0m
Studio
Country
Canada
Links
Director
Cast
James Haskell
Himself
Dimitri Szarzewski
Himself
Lionel Beauxis
Himself
Julien Arias
Himself
Mathieu Bastareaud
Himself
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